{"product_id":"ruben","title":"Ruben | Quiet Confidence, Simple Class","description":"\u003cp\u003e\u003cstrong\u003eSimple warmth that inspires confidence\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Ruben Zip Sweater is made for men who appreciate \u003cstrong\u003ecalm\u003c\/strong\u003e, \u003cstrong\u003ereliable\u003c\/strong\u003e clothing. You put it on and immediately feel what it does: warmth without weight, softness without fuss, and a quiet sense of \u003cstrong\u003econfidence\u003c\/strong\u003e that naturally relaxes your posture. Not too tight, not too heavy — just that comfortable middle ground that feels right.\u003c\/p\u003e\n\u003cp\u003eIt's the sweater you reach for on crisp mornings, in the car, at the office or on a walk. The knit feels warm but stays airy enough to wear indoors. No itching, no pilling, no fuss with the fit. Just that calm, grown-up look that shows your style doesn't need to prove itself.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0596\/6820\/1574\/files\/3_f74018bc-9f65-4bdd-af8e-c38ef1c03acb_480x480.jpg?v=1736249773\" alt=\"\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eWHY YOU'LL LOVE RUBEN\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoft, quiet warmth\u003c\/strong\u003e – keeps you comfortable without feeling stuffy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural fit\u003c\/strong\u003e – gives a polished, confident impression effortlessly.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShape-retaining \u0026amp; pill-free\u003c\/strong\u003e – stays looking great, wash after wash, without sagging or pilling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile simplicity\u003c\/strong\u003e – works for work, weekends and every moment in between.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTimeless knit\u003c\/strong\u003e – subtle class that never shouts.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0596\/6820\/1574\/files\/6_9059efe5-af02-488e-a7a4-1638ee09b836_480x480.jpg?v=1736249773\" alt=\"\" style=\"margin-bottom: 16px; float: none;\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eProduct specifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMaterial: premium wool blend (warm, soft, shape-retaining)\u003cbr\u003eFit: relaxed fit, naturally draping\u003cbr\u003eCollar: half-zip with neat collar\u003cbr\u003eCare: machine wash 30°C, dry flat\u003c\/p\u003e\n\u003cp\u003eRuben is not a sweater that demands attention.\u003cbr\u003eIt gives you that quiet feeling of warmth and confidence — exactly when you need it.\u003c\/p\u003e","brand":"Mijn 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